Blog

Where Does the Fat Go? The Real Science of Fat Loss

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Most people will tell you that to lose fat, you just need to eat less and move more. That’s technically true. But have you ever stopped to ask: what actually happens to the fat? How does your body physically get rid of it?This article goes deeper than the surface-level advice. Because when you understand the […]
The Conjugate Method for Hybrid Athletes
Blog

The Conjugate Method for Hybrid Athletes: Part 1

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The Conjugate Method, popularized by Louie Simmons and Westside Barbell, has long been associated with elite powerlifting. However, its principles extend far beyond heavy lifting and have been successfully adapted in various athletic development settings, including football, baseball, and even CrossFit. This versatility makes it highly effective and for hybrid athletes, those seeking to balance
Mindset

Set the Standard: Why Clear Benchmarks Matter in Life and Training

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Your personal standards define the baseline you refuse to dip below. The non-negotiables that drive consistency and success. Unlike goals, which focus on outcomes, standards shape daily habits that make success inevitable. Whether in fitness, work, or personal growth, setting clear, measurable standards elevates your performance and protects you from mediocrity. Be the standard.
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